To ethical norms in all dealings with employees, customers, suppliers, financial institutions and government.
Value for money to customers through quality products and services.
Our people with respect and concern, provide opportunities to learn, contribute and advance, recognize and reward initiative, innovativeness and creativity.
An organisational climate conducive to trust, open communication and team spirit; a style of operation, befitting our size, but reflecting moderation and humility.
Environment effectively for harnessing opportunities.
Responsibilities to various sections of society and preserve environment.
In an accelerated manner, consistent with values and beliefs, by continuous organisation renewal.